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Asunto: Message à Paul Kagame – Ecoute Paul, j'ai un message important pour toi : tes jours sont comptés [Joan Carrero, 19.08.2021]
Mensaje para Paul Kagame – Escucha Paul, tengo un importante mensaje para ti: tus días están contados [Joan Carrero, 19.08.2021]
Missatge a Paul Kagame – Escolta Paul, tinc un important missatge per a tu: els teus dies estan comptats [Joan Carrero, 19.08.2021]
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The country received 493,734 international visitors in 2020, mostly from African countries, out of which only 1,200 were from the UK and 924 from France
Rwandan president takes furious aim at Arsenal after Brentford loss - Inside World Football
16th August 2021
August 16 – Rwandan President Paul Kagame lambasted Arsenal's dramatic opening-day defeat after the club's 2-0 loss to newly promoted Brentford. He said Arsenal fans shouldn't "accept mediocrity".
On Friday, the London club reached a new nadir when it was thoroughly outplayed by crosstown rivals Brentford, who had been absent from the top flight for 74 years. But with fresh and incisive football Brentford dispatched a lethargic Arsenal with goals from Sergio Canos and Christian Norgaard.
After the final whistle Rwanda's head of state was quick to tweet his dismay about the Gunners, a club his government sponsors via the 'Visit Rwanda brand. He wrote: "We just must NOT excuse or accept mediocrity. A team has to be built with purpose to win win win."
Visit Rwanda has been one of Arsenal's main partners since 2018, taking the club's sleeve sponsorship patch as part of what has been a controversial £30 million sponsorship. The partnership was promoted as allowing the East African country to "gain global exposure through branding on matchday LED boards at the Emirates Stadium [Arsenal's home ground], all the interview backdrops and a broad range of other marketing rights."
Since 2018, the Rwandan government and Visit Rwanda has had a controversial sponsorship deal worth more than £30 million with the logo featuring on Arsenal's shirt sleeves.
Kagame wrote: "Brentford deserved to win and they did. The game itself aside Arsenal and the fans don't deserve to kind of get used to this."
"It's been a struggle of about decade(s) – ups&downs – more downs until this point. Can't we have a plan that really works?? One part to look at is how we deal in the market – players we buy to execute the plan. The touch&go mentality does not bring change."
Kagame and his government, who face criticism at home and abroad over their political and human rights record, came to power in 2000. Visit Rwanda also sponsors Paris Saint-Germain.
Contact the writer of this story at moc.llabtoofdlrowedisni@itnuk.ardnimas
Rwanda renews Arsenal deal, bets on Messi for numbers | The East African
Rwanda renews Arsenal deal, bets on Messi for numbers
SATURDAY AUGUST 14 2021
Lionel Messi during his first training session at the Ooredoo Training Centre where he trained with PSG team-mates for the first time after his transfer from Barcelona. PHOTO | courtesy of psg online
Summary
ADVERTISEMENT
By IVAN R. MUGISHA
Rwanda has paid an undisclosed amount as fee to extend its sponsorship deal with Arsenal FC as the government builds on its campaign to boost tourism through partnerships with European football clubs.
The deal, estimated to be upwards of $100 million, according to a source privy to the negotiations, will run up to 2023 after the first three years of the partnership expired in May.
There is, however, potential to extend the deal up to 2025 at no extra cost as Rwanda seeks to convince Arsenal that the deal bore no fruit last year due to the Covid-19 pandemic that disrupted tourism and football activities.
"Rwanda did not gain much from its deal with Arsenal because of the coronavirus pandemic. Officials are now negotiating with Arsenal to see if the deal can be extended further under the same terms.
''The negotiations are advanced so expect an announcement soon," a source told The EastAfrican.
The Arsenal deal extension is coming at a most opportune time for Rwanda which also sponsors French club Paris Saint Germain (PSG), since 2019. The recent move of Argentinian football icon Lionel Messi to PSG from Barcelona, has therefore granted Rwanda a jackpot win to leverage it's tourism.
Kagame yarakaye ko amafranga atanga amakipe ya football hirya no hino ko ari augutagagaza.
The country received 493,734 international visitors in 2020, mostly from African countries, out of which only 1,200 were from the UK and 924 from France
Rwandan president takes furious aim at Arsenal after Brentford loss - Inside World Football
16th August 2021
August 16 – Rwandan President Paul Kagame lambasted Arsenal's dramatic opening-day defeat after the club's 2-0 loss to newly promoted Brentford. He said Arsenal fans shouldn't "accept mediocrity".
On Friday, the London club reached a new nadir when it was thoroughly outplayed by crosstown rivals Brentford, who had been absent from the top flight for 74 years. But with fresh and incisive football Brentford dispatched a lethargic Arsenal with goals from Sergio Canos and Christian Norgaard.
After the final whistle Rwanda's head of state was quick to tweet his dismay about the Gunners, a club his government sponsors via the 'Visit Rwanda brand. He wrote: "We just must NOT excuse or accept mediocrity. A team has to be built with purpose to win win win."
Visit Rwanda has been one of Arsenal's main partners since 2018, taking the club's sleeve sponsorship patch as part of what has been a controversial £30 million sponsorship. The partnership was promoted as allowing the East African country to "gain global exposure through branding on matchday LED boards at the Emirates Stadium [Arsenal's home ground], all the interview backdrops and a broad range of other marketing rights."
Since 2018, the Rwandan government and Visit Rwanda has had a controversial sponsorship deal worth more than £30 million with the logo featuring on Arsenal's shirt sleeves.
Kagame wrote: "Brentford deserved to win and they did. The game itself aside Arsenal and the fans don't deserve to kind of get used to this."
"It's been a struggle of about decade(s) – ups&downs – more downs until this point. Can't we have a plan that really works?? One part to look at is how we deal in the market – players we buy to execute the plan. The touch&go mentality does not bring change."
Kagame and his government, who face criticism at home and abroad over their political and human rights record, came to power in 2000. Visit Rwanda also sponsors Paris Saint-Germain.
Contact the writer of this story at moc.llabtoofdlrowedisni@itnuk.ardnimas
Rwanda renews Arsenal deal, bets on Messi for numbers | The East African
Rwanda renews Arsenal deal, bets on Messi for numbers
SATURDAY AUGUST 14 2021
Lionel Messi during his first training session at the Ooredoo Training Centre where he trained with PSG team-mates for the first time after his transfer from Barcelona. PHOTO | courtesy of psg online
Summary
ADVERTISEMENT
By IVAN R. MUGISHA
Rwanda has paid an undisclosed amount as fee to extend its sponsorship deal with Arsenal FC as the government builds on its campaign to boost tourism through partnerships with European football clubs.
The deal, estimated to be upwards of $100 million, according to a source privy to the negotiations, will run up to 2023 after the first three years of the partnership expired in May.
There is, however, potential to extend the deal up to 2025 at no extra cost as Rwanda seeks to convince Arsenal that the deal bore no fruit last year due to the Covid-19 pandemic that disrupted tourism and football activities.
"Rwanda did not gain much from its deal with Arsenal because of the coronavirus pandemic. Officials are now negotiating with Arsenal to see if the deal can be extended further under the same terms.
''The negotiations are advanced so expect an announcement soon," a source told The EastAfrican.
The Arsenal deal extension is coming at a most opportune time for Rwanda which also sponsors French club Paris Saint Germain (PSG), since 2019. The recent move of Argentinian football icon Lionel Messi to PSG from Barcelona, has therefore granted Rwanda a jackpot win to leverage it's tourism.
D'un océan à l'autre ! Twibukiranye ko ibyihebe bya Bozize byari byafunze umuhanda Douaka - Bangui....abawufunguye murabazi!
https://mobile.igihe.com/twinigure/ubibona-ute/article/umuhate-w-u-rwanda-mu-kugarura-umutekano-muri-mozambique-ni-igihamya-ko-afurika
https://twitter.com/LSEplc/status/1425370809615458309?s=09
